Swim Week 2015 officially kicks off TODAY! A whole weekend filling South Beach with gorgeous swim suit models and splashing the town with all of the swim and resort collections for 2016. Whether you are a spectator, tourist, or directly involved in Swim Week- if you are in South Beach, you will know something is happening. Pool parties, brunches, runway shows, and after parties will cause buzz in our area, and if you're going to be amidst it, we want you to dress for the occasion. 
Some things to be in the know about as an experienced Swim Week attendee:
-You will walk A LOT. All shows are hosted at different venues, some several blocks away from each other with not even a half hour break in between. 
-It is HOT. 99% of events take place outside. 
-You will be on your feet with limited seating. All cocktail hours, parties, and even some shows don't have seating available.

-Carry a small bag, but not a clutch. You will want enough room to carry some touch up essentials like powder for humidity, deodorant, a hair brush, and water. 
-Wear comfortable shoes. Take advantage of the fact that this is the most casual of all global fashion weeks. It is OKAY to wear flats, sandals, and wedges. Heels will sink in the sand. Highly advice against them. You'll also walk and stand a lot, so heels should be a no-go. 
-Park far away. I've waited in valet lines for over two hours. It is better to walk a few blocks than wait for hours to get your car back. 
-Take a swim suit. If you're out during the day, you will run into a lot of chic pool parties, and having a readily available swim suit will come in handy. Here are some swimmia.com fabulous and affordable options. 
-Take a granola bar in your bag. Between shows you will have no time to eat, and there is nothing quick to grab on the go. 
-If you don't have tickets to anything, ask if you can stand in the "standing room only" line in case space becomes available. 
-Print out your schedule. Phone service slows down in crowds and time is of the essence. 

A white maxi with accessories is light and airy.


A flirty white number, sandals and a tribal bag perfect to fit the essentials.


A dressy, but able to wear with sandals frock.


Perfect for an after-party.


Casual and unique but mainly comfortable-chic.


Bold prints and fine silks perfect for the tropical vibes.


Try a hair-up do to fight the humidity.


Fluffy, but paired with statement sandals.


Perfect Miami red with flat sandals and cross over bag.


Pineapple print- how much more Miami..


An all red combo is fiery and bold. 

For calendar and designer line up see here.While in South Beach, stop by our store located on 421 Lincoln Rd. Miami Beach and online at swimmia.com